Tracy Wang

General Manager of REALbroad Marketing Consultation Co., Ltd

Market Management and Integrated Marketing Communication
• Tracy had more than 10 years experiences in marketing communication and market management battlefield, had rich industry knowledge and technique on customer relationship management.
• 2 years B to C marketing communication experience in Motorola
• 6 years B to B market management experience in IBM
• 3 years marketing agency management experience
  
  
  Retail Channel Marketing Management
• Build up brand preference in retail market store
• Recruit and maintain retail sales loyalty through loyalty program
• Extend retail channel coverage and enhance two way communication with client
• Deploy marketing promotion program through retail sales force platform to generate revenue
• Capture first-hand market information