Lance L. Trebesch

·Summary
·Mr. Trebesch is a senior technology and supply chain executive with over seventeen years experience building and scaling companies, opening new commercial, international, and public sector markets, creating and selling technology solutions, and strategically transforming companies’ competitive positions and values. Mr. Trebesch has served in several general management and leadership roles, including business unit (P&L) management, product and solution management, marketing and sales, IT development and management, strategic business planning and operations.

Background/Experience
Mr. Trebesch is currently Principal of New Water LLC, a strategic execution firm focused on delivering operational impact to clients in the global supply chain, transportation, and early-stage technology sectors with the following four service domains:
1. Operational execution roles on interim basis, including CEO, CMO, EVP of Sales, and CTO.
2. Growth initiatives focusing on markets, revenue, and new businesses.
3. M&A strategy and execution, including acquisition strategy, operational due diligence, and post-acquisition integration.
4. Operations, including operational dynamics, business model reconfiguration, and technology transformation with technology enablement.

At Savi Technology (RFID technology, supply chain asset/security management software), Mr. Trebesch led the company’s homeland security initiative as VP and General Manager of Security from 2001 through 2003. Mr. Trebesch initially proposed the business case and business model for supply chain, port, and homeland security, and then executed Savi’s homeland security initiative from startup phase to strategic cross-functional global business unit. During this time, Mr. Trebesch co-founded the Strategic Council on Security Technology (SCST), an industry consortium focused on aviation, port and supply chain security. Mr. Trebesch served as Executive Director, and under his leadership SCST became one of the more prominent and influential transportation and supply chain consortiums. In June of 2002, SCST launched Smart and Secure Trade Lanes, (SST) the largest industry-based technology implementation of port and supply chain security. Through his leadership and the SST Team, SST grew from nine founding companies to over sixty-five during its operations, including five U.S. port authorities, thirteen importers, four of the five largest port operators in the world (Hutchison, PSA, P&O, China Merchant) and many technology and service provider companies. On the Federal government front, Mr. Trebesch worked closely with the U.S. Congress in the development of over $67 million in Federal appropriations to jumpstart supply chain security initiatives across U.S. Customs, the Transportation Security Agency, the Department of Transportation and later the Department of Homeland Security. Prior to Savi, Mr. Trebesch was Vice President/General Manager of the Southwest Region and Global Practice Leader of the media and entertainment practice for Viant Corporation, a Kleiner Perkins-funded Internet systems integration company. He was successful in building from the ground up the leading Internet systems integration firm in the Southwest region and in media and entertainment. As Global Practice Leader of media and entertainment, Mr. Trebesch led the effort to propose and build an Internet video-on-demand (VOD) business with five major film studios, now called Movielink. Prior to Viant, Mr. Trebesch was Director of Strategic Alliances at Dimension X ? a leading provider of Java software platforms and tools. While at Dimension X, Mr. Trebesch leveraged Dimension X technology across Microsoft product lines by identifying, negotiating, and implementing technology integration, licensing and co-marketing agreements. Mr. Trebesch spearheaded and closed 15 co-marketing and technology integration agreements with Microsoft. He also co-led the Dimension X Product Team responsible for all aspects of product management. The product management plan and execution, combined with the strategic alliance strategy – led and executed by Mr. Trebesch -- established Dimension X as the leading embeddable platform for Java multimedia. All of these efforts contributed to the acquisition of Dimension X by Microsoft in May of 1997. Mr. Trebesch spent over seven years in several management positions with American President Lines (APL). As Director of Information Technology, Mr. Trebesch led and designed APL’s global EDI and messaging strategy and implementation with four global alliance shipping partners – Nedlloyd, Mitsui OSK Lines, and Orient Overseas Container Line -- as well as within APL business units in Asia, Europe, North and South America. As part of the Global Alliance effort, APL’s strategic partners unanimously elected Mr. Trebesch Chairman of the Global Alliance Information Technology Steering Committee. Mr. Trebesch’s chairmanship responsibilities included business process innovation, system development, IT implementation, and the implementation of global messaging and network standards. Mr. Trebesch led the Global Alliance Information Technology Steering Committee, comprised of over 30 individuals from 14 countries across 4 global transportation companies, through several project milestones, business process innovation cycles, and global IT systems integration. Prior to IT at APL, Mr. Trebesch played several key operational roles throughout APL: port and terminal operations at the Port of Seattle, regional sales in Vancouver B.C. and equipment operations in the Central Region, the largest regional equipment inventory of APL (increased asset utilization by 10%).

Education
Mr. Trebesch attended the University of Washington and received a Bachelor of Arts in History and a Bachelor of Arts in Economics.