Sino-Bridges enables its clients to protect their strategic interests in China, while dramatically reducing their start-up investments and risks
For many small and medium-sized North American packaging companies, who have advanced technology as a key competitive advantage, the domestic packaging market within China, following its entry to the World Trade Organization, offers lucrative business opportunities throughout the country. For companies that can effectively penetrate this market, China provides not only huge incremental revenue prospects, but also the opportunity to reduce production costs, amortize investments in R&D across a wider activity base, and extend the product life cycles.

However, the complexities scale, and logistical difficulties of doing business in China – coupled with constraints on marketing budgets – impede the abilities of many North American SMEs to maximize market penetration over the long term. Nonetheless, the tremendous growth in, and projected size of, China’s packaging market suggests that these North American packaging SMEs cannot afford strategically to continue sub-optimizing their respective market positions in China.

According to research by Euromonitor International, China represents the world’s largest packaging market, fuelled by its population and a dynamic, fast-growing economy. The total volume of packaging units consumed in-country has risen 47% since 1998 to reach a staggering 704 billion in 2005, which is over 200 billion units more than the world’s second biggest market, the USA.

China’s domestic packaging market, which has long been protected by the central government, is presently comprised of over 6000 small or medium-sized manufacturers, with technology levels that are 20-30 years behind the average American or European packaging producer. After the country’s accession to the World Trade Organization, its domestic packaging companies are increasingly exposed to, but unprepared for, global competition. Consequently, some of these companies are very interested in partnering with overseas manufacturers to improve their respective technical capabilities, research & development activities, management systems, and their economies of scale to be more competitive in the globalize market place. With the right local partner an American or European packaging manufacturer could leverage the production facilities, low production costs, existing local customer relationships, and local government support to penetrate to China’s booming packaging market effectively and efficiently.

Sino-Bridges Consulting Ltd. (Sino-Bridges) is essentially a penetration marketing mechanism for North American SMEs to develop and implement effective penetration strategies for China’s markets, while minimizing these companies’ start-up investments and minimizing the investment risks in this complex, highly regulated huge country. Unlike other consulting firms, Sino-Bridges supplies tailored, scalable and multi-functional services with dedicated resources assigned to each client. In addition to fulfilling market development/management roles, we also help clients to identify strategic partners and to initiate alliance relationships

Our clients gain extensive visibility on our marketing activities with weekly implementation updates and project status reports through our online Client Center. Our principals focus primarily on how to most effectively utilize limited budgetary resources to achieve your business goals in China. Sino-Bridges provides you with an effective, efficient, and scalable outsourcing servivces to insure your company’s long-term success in China, with minimum start-up investments and risks to your strategic objectives.