Sino-Bridges enables North American companies to utilize limited marketing budgets yet still achieve aggressive growth objectives in China, despite differences in language, culture, time zones, and market structures
For many small and medium North American companies that have competitive products and technologies to sell to PRC markets, the complexities, scale, and logistical difficulties of doing business in the country – coupled with constraints on marketing budgets – impede their ability to maximize market penetration for the long term. Yet, the tremendous growth in, and projected size of, China’s IT and telecom markets suggests that these North American technology SMEs cannot afford strategically to continue sub-optimizing their respective market positions in China.

For example, according to RedHerring, China is poised to become the world’s largest national market for broadband services by 2007, with an compound growth of 79% over the past 3 years. Similarly, in that same year, Chinese companies are projected to collectively spend $136 billion on R&D, which will make it the world’s second largest national investor in research and development, after the USA. And by 2009, the PRC’s IT and telecom market is expected to the third largest such market in the world, according to Information Week. In the first 10 months of 2006, China’s telecom business grows was 26% with revenue reached US$153 billion.

Sino-Bridges Consulting Ltd. (Sino-Bridges) is owned and operated by a group of former ADIC (Advanced Digital Information Corporation) Asia-Pacific managers, whose efforts directly expanded the company’s annual business from $1 million to $24 million within 4 years, despite operating with a marketing budget of less than 2% of revenue. Sino-Bridges is essentially a mechanism for North American SMEs to surmount the challenges of marketing technology products and services in this huge, populous country. Unlike other consulting firms, Sino-Bridges provides multi-functional services, including market management, pre-sales training, channel identification and screening, and customer service model recommendation, logistic arrangement etc. Our principals focus primarily on how to most effectively utilize limited budgetary resources to achieve your business goals in China, and secondarily on how to achieve a specific marketing mix. Sino-Bridges provides you with an effective, efficient, and scalable outsourcing structure to insure your company’s long-term success in China.